February is National Heart Health Month.  What a great opportunity to engage local communities in contests to promote heart health awareness while increasing the engagement of your social media profiles. For this post, I am assuming that the contests will be facilitated on a social media platform like Facebook, but [...]

The first thing you must do is face the fact that negative reviews happen, whether deserved or not; and your best step is to put in place a professional and intelligent way to respond. There is no question about responding to them, you have to; and here are a few [...]

Weekly roundup of posts related to healthcare marketing that added value or provided quality insight: Most People are Consumers Not Creators of Social Media Health Content This post goes into detail about what can be expected from a two-conversation perspective with patients in social media. The findings are that only [...]

Have you been posting to Facebook on a regular basis, but confused on why your posts are receiving less engagement? The likes, shares, and comments have decreased, but you are posting as often or more than you used to? It is not your content, it’s Facebook. Facebook recently made a [...]

  Let’s face it, existing and prospective patients use search engines for everything! Almost everyone performs extensive online research before making purchasing decisions. This makes online reputation management absolutely critical to physician practices. Some doctors believe there is a need to be active  on social media to engage patients and [...]