Brian Keith May

April 29, 2013 By Brian May 2 Comments

Top 100 Hospital Facebook Fan Pages By Fan Count

As the number of hospital organizations active on Facebook continues to increase, I wanted to take a look at the Top 100 Facebook Fan pages as measured by fan counts. All of these organization have more than 8,000 fans and eight have over 100,000 fans. As you look through the list you will see that there are some very creative and eye catching fan page designs that undoubtedly help to increase fan counts. It is also worth noting that the Top 50 disproportionately includes children’s hospitals. Without further adieu… The Top 100 Hospital Facebook Fan Pages

1. St. Jude Children’s Research Hospital

Facebook URL: https://www.facebook.com/stjude
Website URL: http://www.stjude.org/
Number of Fans: 1,186,195
Location: Memphis, TN

2. Cleveland Clinic

Facebook URL: https://www.facebook.com/ClevelandClinic
Website URL: http://my.clevelandclinic.org/default.aspx
Number of Fans: 450,528
Location: Cleveland, OH

3. Shriners Hospitals for Children

Facebook URL: https://www.facebook.com/ShrinersHospitalsforChildren
Website URL: http://www.shrinershq.org/
Number of Fans: 425,849
Location: Tampa, FL

4. Mayo Clinic

Facebook URL: https://www.facebook.com/MayoClinic
Website URL: http://www.mayoclinic.org/
Number of Fans: 364,216
Location: Rochester, MN

5. Nationwide Children’s Hospital

Facebook URL: https://www.facebook.com/NationwideChildrensHospital
Website URL: http://www.nationwidechildrens.org/
Number of Fans: 137,744
Location: Columbus, OH

6. Lucile Packard Children’s Hospital

Facebook URL: https://www.facebook.com/packardchildrens
Website URL: http://www.lpch.org/
Number of Fans: 130,085
Location: Palo Alto, CA

7. Dana-Farber Cancer Institute – Jimmy Fund

Facebook URL: https://www.facebook.com/thejimmyfund
Website URL: http://www.jimmyfund.org/
Number of Fans: 121,225
Location: Boston, MA

8. Arkansas Children’s Hospital

Facebook URL: https://www.facebook.com/ArkansasChildrensHospital
Website URL: http://www.archildrens.org/
Number of Fans: 113,767
Location: Little Rock, AR

9. Vanderbilt University Medical Center

Facebook URL: https://www.facebook.com/VanderbiltHealth
Website URL: http://www.mc.vanderbilt.edu/
Number of Fans: 100,756
Location: Nashville, TN

10. Monroe Carell Jr. Children’s Hospital at Vanderbilt

Facebook URL: https://www.facebook.com/childrenshospital
Website URL: http://www.childrenshospital.vanderbilt.org/
Number of Fans: 92,980
Location: Nashville, TN

11. VA Careers

Facebook URL: https://www.facebook.com/vacareers
Website URL: http://www.vacareers.va.gov/
Number of Fans: 82,678
Location: National, DC

12. All Children’s Hospital

Facebook URL: https://www.facebook.com/AllChildrensHospital
Website URL: http://www.allkids.org/index.html
Number of Fans: 78,818
Location: St. Petersburg, FL

13. Joe DiMaggio Children’s Hospital

Facebook URL: https://www.facebook.com/JDCHospital
Website URL: http://www.jdch.com/index.html
Number of Fans: 69,818
Location: Hollywood, FL

14. Veterans Health Administration

Facebook URL: https://www.facebook.com/VeteransHealth
Website URL: http://www.va.gov/health/default.asp
Number of Fans: 67,777
Location: Washington, DC

15. Helen DeVos Children’s Hospital

Facebook URL: https://www.facebook.com/devoschildrens
Website URL: http://www.helendevoschildrens.org/
Number of Fans: 64,435
Location: Grand Rapids, MI

16. Children’s Hospitals and Clinics of Minnesota

Facebook URL: https://www.facebook.com/childrensminnesota
Website URL: http://www.childrensmn.org/
Number of Fans: 60,604
Location: Twin Cities, MN

17. University of Texas M.D. Anderson Cancer Center

Facebook URL: https://www.facebook.com/MDAnderson
Website URL: http://www.mdanderson.org/
Number of Fans: 52,615
Location: Houston,TX

18. Seattle Children’s Hospital

Facebook URL: https://www.facebook.com/seattlechildrens
Website URL: http://www.seattlechildrens.org/
Number of Fans: 53,453
Location: Seattle, WA

19. Children’s Hospital of Philadelphia

Facebook URL: https://www.facebook.com/ChildrensHospitalofPhiladelphia
Website URL: http://www.chop.edu/
Number of Fans: 50,458
Location: Philadelphia, PA

20. City of Hope

Facebook URL: https://www.facebook.com/cityofhope
Website URL: http://www.cityofhope.org/Pages/default.aspx
Number of Fans: 45,479
Location: Duarte, CA

Pages: 1 2 3 4 5

Filed Under: Social Media Advertising, Social Media Strategy, Uncategorized

Why Hospitals Must Aggressively Adopt Social Media

February 18, 2013 By Brian May

October 1, 2012 By Brian May Leave a Comment

Spammers Are Ruining Guest Posting

Since I wrote about the 100 Sites To Guest Post last year, I have had an increasing number of requests to guest post on my blog. I have never written any guest posting guidelines on my site, but I have read them on dozens of other sites and they all include a rule of personalizing your message with each request you send for guest posting. Most guidelines state that you should familiarize yourself with the content of the site and include some suggestions of topics or titles that you might write about. Some even go as far as to suggest writing the article first and submitting it for consideration. That is why is is so frustrating that guest posting to build traffic and quality links back to your site is being ruined by people not willing to take the time or put in the effort to do it right. I understand it is a numbers game and that if you send out an e-mail to 1,000 people and get a response from 5 then it is okay, but it really is not. It causes the people that are interested in having guest posting on their site become numb to the idea and not read the e-mails. This will cause legitimate guest posters to be missed.

Here is the message I receive at least five times per week requesting to guest post on my site:

Filed Under: Random

September 20, 2012 By Brian May Leave a Comment

Apple Maps Is A Downgrade From Google Maps on Iphone

Like most people, I was excited to get the latest iOS6 update for Iphone and play with all of the new features like a kid at Christmas. I thought all of the early complaints about the new Apple maps that would replace Google Maps was all hype…until I had to actually use it. For the most part, the two maps look very similar, but you quickly realize that the 10-year head start that Google has with mapping will not be easy to conquered.

In Dayton, Ohio for the week, I needed to make a quick run to the store named Tuesday Morning. I always use the AroundMe app which is very good for finding locations that are near you. The app brought up the two locations in the Dayton area and I headed to the one closest to me. The problem is that when I arrived at the location that the new Apple Maps had directed me to, it was the middle of an apartment complex and about two blocks from the actual store location.

In the image above, the Apple map on the left does not include the shopping center where the store is located and it’s marker is two blocks away. On the Google map on the right, the area is much more defined to include the shopping center and has the store in the correct location. This was easy to figure out in this situation by calling the store and asking where they were located, but I can easily see where this would be a problem in more congested areas like Downtown Chicago.

This is one of the few times that I can say Apple has taken a step backwards in user experience. They have allowed their problems with Google to affect their users in a negative way. It will likely take years for Apple to get to the point that Google maps are today and will cause a lot of frustration and confusion for users. This may be a decision that Apple comes to regret as mapping is one of the most used apps on smartphones. Hopefully Apple maps improve in a hurry because sending people to apartment complexes that are looking for shopping malls can not be good for business.

Filed Under: Search Engine Optimization Tagged With: Google Maps, iphone

August 28, 2012 By Brian May Leave a Comment

Improve Marketing Effectiveness By 400% By Answering The Phone

As businesses invest more and more money into online marketing, many have forgot that they need to answer the phone when the prospect calls. It seems simple, but from my own experience and from working with clients, having processes and personnel in place to make sure the phone is answered every time that it rings does not happen like it should. The is mainly a problem with local businesses(think plumbers, roofing companies, lawyers, etc), but also happens with large businesses as well.

It is estimated that if a prospect leaves a voicemail, only 30% will answer or respond when you call back and most will not leave a voicemail in the first place. This is a total waste of money and often the lack of new prospects will be blamed on the marketing techniques and not the back-end support. To illustrate the problem with not answering the phone, lets use numbers. Let’s estimate that it takes $100of marketing investment to get one prospect to call. So if a business invest $1,000, they will get 10 calls. If you are fortunate that 50% of the callers leave a voicemail, then you are already down to 5 potential new clients. The other 5 are gone and will likely never be heard from again as they continued to search and called your competitor. Of the 5 remaining prospects that left a voicemail, it is likely that you will only have 1 or 2 answer the phone when you call back. So what could have been $100 each to talk to a new prospect, has quickly become $500 to $1,000. Since it is unlikely that you convert 100% of the prospects that you talk to into customers, it is very realistic that no new business will be generated from the $1,000 investment in marketing.

It does not matter how creative your ads may be or your radio spots, if your business is not committed to answering the phone when it rings, it will be just be good money thrown after bad. Especially for small businesses that do not have large marketing budgets, answering the phone is a simple process that will dramatically improve your marketing efforts overnight. It really is the key to success.

Have you had experiences calling businesses for service and become frustrated with how difficult it is to get someone to answer the phone?

(P.S. Phone answering techniques available from the man in the picture for reasonable rates….lol)

Filed Under: Business Development

February 15, 2012 By Brian May 2 Comments

Jeremy Lin Exemplifies Being Prepared When You Get An Opportunity

Unless you have been under a rock or are not a basketball fan, there is no way to miss the Jeremy Lin story over the last week. Jeremy is a player that was not recruited by Division I schools after a stellar high school career and was not drafted after an above average college career at Harvard. Granted Harvard and the Ivy league are not known for churning out basketball stars, but Lin’s basketball accomplishes at Harvard were admirable none the least. His professional career has had him bounce around to several teams with very limited playing time. Until he got his chance.

This is where I take interest in the Lin story because besides what happened to him before he got the opportunity to play, the most important thing is that he was prepared when the opportunity presented itself. Some might even say the opportunity presented itself because Lin continued to prepare and improve.

So many times in life people expect an opportunity that they are either not prepared for or have not put in the work necessary to get the opportunity. When that happens, there is no one to blame but yourself. How well you prepare is not determined by anything except the steps you take on a daily basis to achieve the goals you desire. Over the last several years, Lin has probably shot tens of thousands of jump shots, improved his fundamentals, and played the game he loves with the passion that it requires for the one day when he might get a chance. If a few injuries had not occurred on the Knicks, he still would not have had a chance to play. That really doesn’t matter. It was beyond his control is he received an opportunity. The only thing he could control was how prepared he was when the time came.

I’m not sure that Lin’s skills will lead to a long-term successful career in the NBA or if this is just a short-term span of great play and media affection, but I’m rooting for the former. There are a lot of lessons to be taken away from the attitude and approach the Lin has used to be prepared to play basketball. Those same attributes typically lead to success in any field when applied correctly.

Will you be prepared when the opportunity presents itself? Will your hard work and attitude create the type of opportunity you desire? Only you can answer that.

Filed Under: Personal Development

October 16, 2011 By Brian May 127 Comments

100 Sites To Submit Guest Posts

All of the guidance and hype around blogging for the last several months has focused on Guest Posting and how it can be used to drive a high traffic blog. Guest posting helps with referral traffic as well as search engine optimization due to the links back to your site from the blog where your guest post is hosted. The biggest mistake that is being made is that everyone thinks they are going to get their post on one of the A-list sites, therefore a lot of time and effort is wasted as these sites turn down over 90% of guest post submission request. Must bloggers that do not have a high traffic site and something they can reciprocate to the A-list site should find other sites closer in size to their own as guest post targets. This will help each site grow together and has a higher likelihood of being accepted than just submitting to the top sites.

I have compiled a quick list of sites that would be good targets for guest posts. These sites are in a variety of categories and vary in size, but all have setup a page on their site for guest posting submissions which means they are open to it which a huge time saver in itself. You can also find sites to submit to using the guest blogging community. If you have any additional sites that are good for guest posting, please share them in the comments.

If 100 is not enough and you need more, you can download my list of 1,334 guest posting sites ABSOLUTELY FREE!

Filed Under: Search Engine Optimization

Pay Per Click Marketing

Reputation Management

Social Media Marketing

Spammers Are Ruining Guest Posting

Apple Maps Is A Downgrade From Google Maps on Iphone

Improve Marketing Effectiveness By 400% By Answering The Phone

Jeremy Lin Exemplifies Being Prepared When You Get An Opportunity

100 Sites To Submit Guest Posts

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