Wednesday, July 27, 2016
Brian Keith May

6 Heart Month Contest Ideas For Hospitals

6 Heart Month Contest Ideas For Hospitals

February is National Heart Health Month.  What a great opportunity to engage local communities in contests to promote heart health awareness while increasing the engagement of your social media profiles. For this post, I am assuming that the contests will be facilitated on a social media platform like Facebook, but [...]

January 14, 2014 Brian May Healthcare Marketing, Social Media Strategy Comments Off on 6 Heart Month Contest Ideas For Hospitals

How To Respond To Negative Online Reviews

How To Respond To Negative Online Reviews

The first thing you must do is face the fact that negative reviews happen, whether deserved or not; and your best step is to put in place a professional and intelligent way to respond. There is no question about responding to them, you have to; and here are a few [...]

January 14, 2014 Brian May Healthcare Marketing, Online Reputation Management, Small Business Marketing, Social Media Advertising Comments Off on How To Respond To Negative Online Reviews

Healthcare Marketing Weekly Roundup – Volume 1

Healthcare Marketing Weekly Roundup – Volume 1

Weekly roundup of posts related to healthcare marketing that added value or provided quality insight: Most People are Consumers Not Creators of Social Media Health Content This post goes into detail about what can be expected from a two-conversation perspective with patients in social media. The findings are that only [...]

January 10, 2014 Brian May Healthcare Marketing, Social Media Advertising, Social Media Strategy Comments Off on Healthcare Marketing Weekly Roundup – Volume 1

How Facebook Edgerank Changes Impact Hospital Marketers

How Facebook Edgerank Changes Impact Hospital Marketers

Have you been posting to Facebook on a regular basis, but confused on why your posts are receiving less engagement? The likes, shares, and comments have decreased, but you are posting as often or more than you used to? It is not your content, it’s Facebook. Facebook recently made a [...]

January 9, 2014 Brian May Facebook Advertising, Social Media Advertising, Social Media Strategy 8

5 Benefits Of Online Reputation Management For Physicians

Online-Reputation-Management

  Let’s face it, existing and prospective patients use search engines for everything! Almost everyone performs extensive online research before making purchasing decisions. This makes online reputation management absolutely critical to physician practices. Some doctors believe there is a need to be active  on social media to engage patients and [...]

January 8, 2014 Brian May Healthcare Marketing, Online Reputation Management, Search Engine Optimization 2