How To Respond To Negative Online Reviews

The first thing you must do is face the fact that negative reviews happen, whether deserved or not; and your best step is to put in place a professional and intelligent way to respond. There is no question about responding to them, you have to; and here are a few tips for any business manager, […]

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Healthcare Marketing Weekly Roundup – Volume 1

Weekly roundup of posts related to healthcare marketing that added value or provided quality insight: Most People are Consumers Not Creators of Social Media Health Content This post goes into detail about what can be expected from a two-conversation perspective with patients in social media. The findings are that only a small part of patients […]

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How Facebook Edgerank Changes Impact Hospital Marketers

Have you been posting to Facebook on a regular basis, but confused on why your posts are receiving less engagement? The likes, shares, and comments have decreased, but you are posting as often or more than you used to? It is not your content, it’s Facebook. Facebook recently made a change to their Edgerank algorithm […]

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5 Benefits Of Online Reputation Management For Physicians

Online-Reputation-Management

  Let’s face it, existing and prospective patients use search engines for everything! Almost everyone performs extensive online research before making purchasing decisions. This makes online reputation management absolutely critical to physician practices. Some doctors believe there is a need to be active  on social media to engage patients and respond to patient feedback. While […]

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