Video sites such as YouTube have long been viewed as sites that are only visited by viewers searching for dancing babies and singing cats, but with the growth trend in online video continuing to rise, it is very likely that your potential client is searching YouTube and other video sharing sites as well. Your challenge is will they find you?
Online video had a record month in December 2008, according to Comscore. In December alone, more than 14 billion videos were viewed online. By properly using video sharing websites, business-to-business marketers have an opportunity to strategically place well-crafted videos of their products and services directly in front of the potential client. It is a form of advertising that could potentially increase brand awareness for years to come as well as driving high quality visitors to your site.
The report states that the average video viewing time was 309 minutes per month. That’s the average. Without viewing the raw data, it’s likely many viewers have only watched a short amount of video. So in order to have averages as high as 309 minutes, there are some people viewing well over 500 minutes per month. That is a very serious engagement, definitely not to be overlooked.
If your company has not considered using online video as a part of your integrated marketing campaigns, you may be missing a huge opportunity.