It appears that Google Analytics Fast Access Mode may have been the Trojan horse that forces it’s high volume users in to consider using their new Google Analytics Premium Version that was announced today. The new premium option is targeted at enterprise clients and the messaging is that there will not be any change to the regular Google Analytics as it stands today and that the Premium version offers advanced features and phone call technical support. It may take a little bit of time before we know the real impact, but from everything I read and based on what happened a few months ago when the the system failed for a couple of week, here are two possibilities:
September 29, 2011 By 1 Comment
What Effect Will Google Analytics Premium Have On Non-Paid Version?
1) This is strictly aimed at companies like Webtrends, Coremetrics, and Omniture to offer the kind of support and guarantees that are necessary for some large enterprises to adopt Google analytics.
2) This could be a way to force existing large volume users to adopt the premium version. When the problem occurred a few months ago, it was because of a switch to “Fast Access Mode” which meant that Google Analytics was taking a sampling of your real data to build reports rather than usual all of the actuals. If they roll this out as default on the non-paid version, there may be a need to switch to the paid version to get consistent reporting.
The cost of Google Analytics Premium is in the $150,000 range which makes it very competitive with the other web analytics software providers.
Here is the announcement from Google and detailed write-up from Search Engine Land:
Depending on the changes that are made to the standard version, this could have a tremendous impact to site reporting and the analytics industry as sampling data used by Google Analytics fast access mode has been seen to given a very inaccurate view of the actual events taking place on a site. this may be an opportunity for another company to offer a free analytics platform that rival GA and gets a mass exodus due to changes.
What impact do you think this may have?