Weekly roundup of posts related to healthcare marketing that added value or provided quality insight:
Most People are Consumers Not Creators of Social Media Health Content
This post goes into detail about what can be expected from a two-conversation perspective with patients in social media. The findings are that only a small part of patients comments or interact online. The two-way conversation is not quite as big as most believe.
100 healthcare and digital health influencers to follow in 2014
Great list of people across all sectors of healthcare (Pharma, technology, marketing, consultants, etc). Some of the profiles of the 100 are not updated very recently, but worth the add on Twitter for when they may come back. Found some nice updates of people to follow on Twitter and blogs to add to my Feedly account.
Year in Review: The Highs and Lows of Marketing in 2013 Hubspot is arguably the king of content marketing. This led the to have some interesting insights about 2013 that I had not considered. They articulated what I felt last year about social media which is “More Social Updates Than You Can Handle.” Full list is worth the read.
Online Patient Reviews: Power, Influence and Muscle to Grow Even Bigger
“Having a strong presence on online review sites can help you attract new patients, and in some cases even retain existing patients,” concludes, in part, the Software Advice study, How Your Patients Are Using Online Reviews.
Why not engage the healthcare consumer with email?
Email marketing pre and post healthcare experience is an acceptable and desirable method to engage the healthcare consumer, build a relationship, strengthen your brand and maintain a continuous market presence.
2014 Healthcare Marketing New Year’s Resolutions
2014 will be an even more critical year to end bad habits and adopt better ways of behaving as healthcare marketing practitioners. We’ve never had such a mighty opportunity to affect change in our health systems.
Healthcare Marketing Insights – SMB Internet Marketing Survey 2013
In October 2013 we contacted 20,000 US based businesses and asked them to participate in the survey. We received 668 responses from businesses spread across over 50 Industry Sectors. We asked 13 questions relating to their attitudes & usage of ‘Internet & Mobile’ marketing.
This Week’s Post From BrianKeithMay.com
How Facebook Edgerank Changes Impact Hospital Marketers
Facebook recently made a change to their Edgerank algorithm that greatly reduces the number of your existing fans that see you status updates in their newsfeed.
5 Benefits Of Online Reputation Management For Physicians
Physicians can reap valuable benefits from managing their online reputation, including having a good understanding how they are perceived when someone searches their name online.
12 Can’t Miss Hospital Marketing Predictions For 2014
Based on the rapid expansion of the ACA, technology adoption, current marketing trends, and online marketing opportunities/challenges, I make the following 12 Predictions about Healthcare Marketing in 2014.
If there are any posts that I should add to my list for next week, drop me the URL.