About

Summary :

Interactive marketing strategist with deep experience in lead generation through search engine optimization and Pay-Per-Click (PPC) campaign management. Strong analytical focus, coupled with a deep proficiency in a variety of web analytics tools including Coremetrics and Google Analytics. Track record of successful organizational leadership and management. Google Adwords Certified Professional.

Specialties :

Leadership/Management • Sales ● PPC Management
Project/Program Management ● SEO • Ad Copywriting
Operations Management ● Analytical Skills • Budget Management • Marketing
Google Certified Adwords Professional

Experience

Senior Search Engine Marketing (SEM) Strategist

BRC Marketing

(Internet industry)

May 2008 - Present (1 year 11 months)

• Developed and manage the search engine marketing and optimization business lines, now representing more than 70% of total agency revenue.
• Direct management of $1M+ PPC campaigns for Fortune 500 client resulting in 11X reduction in cost-per-lead and 4X increase in total leads.
• Management of the Analytics team, responsible for the development and implementation of keyword performance and optimization strategies and ongoing performance assessment
• Oversee all multivariate testing to improve conversion rates of web landing pages.
• Conduct performance analysis of client’s websites to improve user experience and lead conversion rates through the development of traffic funnels and filters, data segmentation, and increased optimization and conversion rates.
• Tactical interactive campaign management using Google Adwords, Microsoft Adcenter, and Yahoo Search Marketing advertising tools. Certified as a Google Adwords Professional.
• Developed and led internal and external SEO training workshops including “SEO Basics”, “Search Engine Optimization Best Practices” and “Website Content Optimization” programs.

Technical Sales Executive II

AT&T

(Public Company; 10,001 or more employees; T; Telecommunications industry)

March 2007 - December 2007 (10 months)

• Used Google PPC to generate sales leads and increase customer base.
• Using keyword research, continually reduced individual click costs while increasing traffic.
• Exceeded monthly sales target of $5,000 in net new monthly revenue and ranking in 1st Quartile of peer group
• Sold custom solutions of hi-speed data networks and Internet connectivity.
• Developed and maintained a healthy sales funnel through cold calling, following up, and providing excellent service.
• Increased revenue and improved relationships with Government, Medical and Education-sector customers.
• Worked closely with customers on assessing long-term needs, contract negotiations, delivery objectives,

Owner/Director

Club Z In-Home Tutoring

(Partnership; 11-50 employees; Education Management industry)

August 2005 - August 2007 (2 years 1 month)

• Implemented PPC campaigns that delivered over 60% of client leads
• Increased Revenue by over $100k with the use of PPC advertising
• Effectively sold services to individual clients and school districts
• Negotiated franchise purchase price, royalties, and franchisor expectations.
• Developed a partnership with Columbus Public Schools and became largest provider of tutoring services in the district, providing service to more than 200 students annually.
• Improved operational efficiency by implementing changes in reporting procedures that reduced employees’ administrative tasks (paperwork).

Area Manager - Engineering

AT&T

(Public Company; 10,001 or more employees; T; Telecommunications industry)

January 2002 - July 2005 (3 years 7 months)

Selected by top management to lead a team of 21 engineers and 6 design assistants to coordinate facility distribution for the Western suburban Chicagoland area. Managed an $8M capital budget and a $2M expense budget. Guided operational performance and efficiency by establishing performance metrics, minimizing costs, reviewing bids, preparing work schedules, and managing human resources.
• Slashed expenses by nearly $200K by eliminating the need for services of 4 contract engineers.
• Enhanced quality of performance by equipping engineering staff with adequate training.
• Modernized antiquated methods and procedures by spearheading the rewrite of ISO documentation.
• Reduced capital expenses by 12% from 2001 to 2002.
• Fueled revenue growth by a record $1.1M for billable work in the Midwest region.
• Provided performance feedback with the development of a “scorecard” to quantitatively measure engineer productivity, an instrument that was implemented statewide.

Operations Manager

AT&T

(Public Company; 10,001 or more employees; T; Telecommunications industry)

November 1999 - December 2001 (2 years 2 months)

Managed a testing center to ensure quality and design of circuits as well as ability to isolate repair issues. Revitalized an under-performing customer service call center. Directed the performance of 28 telecommunications specialists and 3 maintenance administrators by skillfully establishing processes and procedures for daily operations.
• Saved over $1M in fines and service penalties through the successful operation of the Integrated Network Operations Center.
• Improved customer service by establishing automatic call distribution workgroups and call flows to ensure that calls were handled properly. Result: Rate of answered service calls within 60 seconds grew from 60% to 92%.
• Achieved certification as an ISO 9000 auditor and conducted 6 audits in Year 1.
• Saved company from the loss of a $54M account with the planning, establishing, equipping, and staffing of an all new service call center dedicated solely to the State of Ohio.

Customer Service Specialist

AT&T

(Public Company; 10,001 or more employees; T; Telecommunications industry)

June 1998 - October 1999 (1 year 5 months)

Worked independently and as a team member to install and maintain residential phone service throughout the Chicagoland area.
• Provided responsive, cost-effective trouble-shooting of current and potential phone connection problems.
• Earned promotion within 6 months.

Education

Otterbein College

Master's Business Administration

2001 - 2003

WebSites

• My Website