Thursday, September 21, 2017
Brian Keith May

Browsing the "Business Development" Category

Upcoming Fall 2013 Healthcare Marketing Conferences

Upcoming Fall 2013 Healthcare Marketing Conferences

Fall conference season is now upon us and there are several conferences between September and December that will provide tremendous opportunities for networking and learning best practice. My guess is that there is no need to attend them all because [...]

September 23, 2013 Business Development
150 Blog Posts In 10 Weeks: Does Content Marketing Really Work?

150 Blog Posts In 10 Weeks: Does Content Marketing Really Work?

After reading 150 Posts in 50 Days on the Log My Calls Blog, I felt compelled that I need to do something similar for my site. I have read about intense content marketing projects like this before that have led [...]

September 20, 2013 Business Development, Small Business Marketing, Social Media Strategy
Book Review: Marketing Healthcare Services To Employers by Frank H. Leone

Book Review: Marketing Healthcare Services To Employers by Frank H. Leone

Due to upcoming changes in healthcare laws, many hospital systems are expanding into offering insurance plans. This presents a totally new challenge for marketing departments at these newly formed insurance organizations as they immediately must become business-to-business marketers (B2B) in [...]

August 12, 2013 Business Development, Marketing Insurance Plans
Improve Marketing Effectiveness By 400% By Answering The Phone

Improve Marketing Effectiveness By 400% By Answering The Phone

As businesses invest more  and more money into online marketing, many have forgot that they need to answer the phone when the prospect calls. It seems simple, but from my own experience and from working with clients, having processes and [...]

August 28, 2012 Business Development
Is Buying A Franchise A Good Idea? Part 1

Is Buying A Franchise A Good Idea? Part 1

Over the last several years, the number of companies that are franchising has exploded. Some of the areas include day care providers, restaurants, exercise facilities, tutoring franchises and more. This has happened at the same time employees have become increasingly more frustrated with [...]

March 22, 2011 Business, Business Development, Business Tools