Thursday, November 23, 2017
Brian Keith May

Browsing the "Healthcare Marketing" Category

6 Heart Month Contest Ideas For Hospitals

6 Heart Month Contest Ideas For Hospitals

February is National Heart Health Month.  What a great opportunity to engage local communities in contests to promote heart health awareness while increasing the engagement of your social media profiles. For this post, I am assuming that the contests will [...]

January 14, 2014 Healthcare Marketing, Social Media Strategy
How To Respond To Negative Online Reviews

How To Respond To Negative Online Reviews

The first thing you must do is face the fact that negative reviews happen, whether deserved or not; and your best step is to put in place a professional and intelligent way to respond. There is no question about responding [...]

January 14, 2014 Healthcare Marketing, Online Reputation Management, Small Business Marketing, Social Media Advertising
Healthcare Marketing Weekly Roundup – Volume 1

Healthcare Marketing Weekly Roundup – Volume 1

Weekly roundup of posts related to healthcare marketing that added value or provided quality insight: Most People are Consumers Not Creators of Social Media Health Content This post goes into detail about what can be expected from a two-conversation perspective [...]

January 10, 2014 Healthcare Marketing, Social Media Advertising, Social Media Strategy
Online-Reputation-Management

5 Benefits Of Online Reputation Management For Physicians

  Let’s face it, existing and prospective patients use search engines for everything! Almost everyone performs extensive online research before making purchasing decisions. This makes online reputation management absolutely critical to physician practices. Some doctors believe there is a need [...]

January 8, 2014 Healthcare Marketing, Online Reputation Management, Search Engine Optimization
Marketing Strategy

12 Can’t Miss Hospital Marketing Predictions For 2014

Due to the Affordable Care Act, healthcare in the United States changed dramatically, and this year it will be up to healthcare marketers to understand these changes and  adapt their marketing plans. The biggest changes we’ve seen so far are [...]

January 6, 2014 Healthcare Marketing, Social Media Advertising, Social Media Strategy