In basic terms, online reputation management is actively participating and influencing how your business is perceived online. Your online reputation has a tremendous impact for your business financially because your online reputation increasingly influences purchasing decisions. As the internet grows and technology progresses, protecting your good name may feel like a daunting task. To combat negative press, ripoff reports, social media attacks, forum posts, and other negative search results pertaining to your name or business, you need a leader in online reputation management with time-tested results.
Your website is your face to the world – and how you are perceived online has become detrimental to your bottom line. Whether you seek to build your brand presence online or repair it, the right strategy is absolutely imperative to your success.
The truth is that people are less and less trusting of companies online in general. If you’re a new business and people haven’t heard of you or aren’t promoting you, no one is going to trust you enough to make contact or try your products.
If you are an established company with a less-than-positive public appearance due to negative press, rip-off reports, social media attacks, forum posts and other negative search results pertaining to your name or business they may take their business elsewhere.
If you have a new company or a company experiencing a negative online reputation, now is the time to put a strategy together to make the change needed to thrive.
How Do I Change How I’m Perceived Online?
The first and most important step is putting together a plan based on your company’s needs. Some of the steps could include:
- Analysis of exisiting Ratings & Reviews of your company
- Social Media Planning
- Content and Review Monitoring
- Public Relations
- Content Recommendations