Google Adwords Training

Are you a beginner to pay-per-click marketing? Don’t know how to use Google AdWords? We’ll help you master Google AdWords fast! During our Google AdWords Training Series, we’ll show you insider tricks and tips we’ve learned over the years helping dozens of clients in multiple industries. Whether you’re a small local business or a multinational corporation shipping products all over the world, our training series will familiarize you with the paid search industry, Google AdWords’ powerful features, and best-practices for managing an AdWords account.

Pay-Per-Click advertising is the most cost-effective way to get your products or services in front of your prospects at the precise moment when their interest is at its peak. Over 60% of all paid search advertising comes from Google AdWords. Wouldn’t you like to learn how to optimize your AdWords account in order to maximize returns?

If you want to become a Google AdWords expert quickly and generate the most money from your paid search advertising efforts, then our Google AdWords Training is for you.

Morning session Afternoon session
Introduction to
Online Advertising & Google
AdWords

  • Introduction to pay-per-click advertising
  • Introduction to AdWords
    • Features
    • Benefits
    • Basic Terminology
Creating Compelling Ad Text

  • Developing ad variations
  • Ad writing workshop
Creating and Managing Your AdWords Account

  • Starter vs. Standard edition
  • How to create an account
  • Proper account structure
  • Account organization options
Using the Google Network

  • Ad types (Image Ads, Local Business Ads, Mobile Ad, Click-to-Play Video Ads)
  • Placement targeted campaigns
  • CPM bidding
AdWords User Interface Tour

  • Introduction to the new interface
  • New feature overview
  • Understanding your statistics
  • Creating a campaign, step-by-step
  • Editing campaign settings
Tracking ad performance

  • Conversion Tracking
  • Google Analytics
AdWords User Interface Tour

  • Introduction to the new interface
  • New feature overview
  • Understanding your statistics
  • Creating a campaign, step-by-step
  • Editing campaign settings
Beginning Optimization

  • The Report Center
  • Campaign Optimizer
  • Increase conversions
  • Increase traffic
  • Increase Quality Score
  • Improve landing page quality
Developing Quality Keyword Lists

  • Understanding match types
  • How to develop a keyword list
Billing

  • Understanding the billing cycle
Using the Keyword Tool Take-Aways, To-Dos, and Resources

Q&A Session