Yesterday, Google introduced a search-based keyword tool that should help Pay Per Click marketers with keyword research as well as fill in gaps in campaigns that should lead to improved conversion rates. It will also help to generate revenue for Google as the more keywords that advertisers purchase, the more potential for Google. Here is how Google describes their new tool:
Based on your URLs, the Search-based Keyword Tool displays a list of relevant user queries that have occurred on Google.com (and on other Google search properties, such as google.co.uk) with some frequency over the past year…The Search-based Keyword Tool compares your website and current AdWords campaigns against actual, past Google search queries to identify additional keywords that might be relevant for your campaigns. The tool compiles a list of search queries relevant to your website that don’t already appear in your AdWords campaigns.
Without a chance to test this against actual campaigns yet, if Google is able to do a good job of matching keywords with particular pages on your site, this tool will be very helpful. The new search-based keyword tool used along with Google Insights, Google Ad Planner, Google Trends, and Google Keyword tool allows marketers to more accurately target keywords while improving conversion rates on their campaigns. Hopefully this tool is a little more accurate in the estimates of search volume than Google’s tools have been in the past. If the volumes are 50% accurate, targeting long tail keywords and generating enough traffic to make the effort worhwhile just became much easier.
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