As we all hope and expect to see some of the best commercials of the year during the Super bowl, Google purchasing a commercial during the game was a little shocker, but it was a good commercial that quickly demonstrates how importantly they view search( if you didn’t already know) and how much Google has become intertwined in every part of our daily lives.
With Super Bowl ads costing around $2.6 million for a 30-second spot, we know Google is one company that can afford it during this recession, while other companies, like Pepsi, that are known for their Super Bowl ads, sat this one out. The Google commercial takes us through a sequence of a man who meets a woman in Paris, France and then uses Google in every step of the process to find locations for a date, how to impress a French woman, plane tickets, a church to get married, and finally, how to assemble crib. Besides the commercial probably being well-liked by women, this is a sequence of searches that most of us use over a period of time for information that we need. As search results, become more personalized, my guess is that suggestions from Google will soon become more accurate as well because searches will probably follow similar sequences when aggregated overlarge groups of people.
What was clever was how Google demonstrated the many different features of search at the same time, which included Google Translator, Google Maps, Google Liveview, and Google’s flight status look up feature. Very good use of less than a minute to exhibit their search functionality, especially when most of the Super Bowl ads were lackluster except for the Doritos commercials and E-trade commercials. At least it was a good game.
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