Blog Goals For February 2010

February 2, 2010

January was my first full month of blogging in which my goal was to post at least one post per day, Monday through Friday. I did pretty well with posting on most days, but also missed a few in which I was able to make up for on the weekends. I thought I would have [...]

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What The Ipad Means For Online Marketers

January 30, 2010

There has been more than enough hype over the last week as Apple introduced the Ipad. From most observers, the Ipad is little more than a larger version of the Ipod Touch and Iphone. The screen is about 10 inches and battery life is supposed to be 10 hours during active use and up to [...]

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Yahoo Search Marketing Now Allows Traffic Segmentation

January 30, 2010

Yahoo recently introduced traffic segmentation that gives the option of segmenting your traffic between the search engine and their partner networks. This is an option that Google has had for years, but it is just making it’s way to Yahoo. This is important because as you track conversion rates and attempt to maximize your paid [...]

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Your Mobile Web Strategy Should Be High Priority

January 26, 2010

The mobile web has not been fully embraced by most businesses and for good reason because up until now the return and usage has not warranted the investment. Over the last few months, that has drastically changed and the outlook for the near future, next 12-18 months, is that your mobile web strategy should be [...]

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Google Creates Search Engine for Google Adwords Certified Professionals

January 25, 2010

Google recently created a search option for businesses to find Google Adwords Certified professionals and companies more easily.  The search engine lists all of the companies that have completed the Google Adwords certification tests and who have completed the business information in the Google Professional admin panel.
In addition to the badge that is available, like [...]

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How To Block A Website

January 22, 2010

I have started using Google Chrome over the last few weeks and although it is a very fast browser, the downside is that it lacks the number of quality extensions as Firefox has plugins. One of the plugins that I was able to use with Firefox allowed me to block certain sites. This is great [...]

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Using Microsoft Excel Contains Formula For Querying Google Analytics Exported Data

January 20, 2010

For reporting purposes, when you export data from Google Analytics, the information is not in the format or structure that you need. Google Analytics is a little limited on the reporting functionality and often requires some manipulation in Microsoft Excel to massage the data in the the format you need.
Often I am trying to find [...]

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How Data Was Used To Win The Presidential Election

January 19, 2010

The results of the 2008 presidential election are well known, but the video below goes into detail about some of the web analytics, e-mail tracking, and landing page optimization that was used to increase conversion rates. Truly fascinating in the amount of data that was analyzed and how quickly they made adjustments to maximize conversions [...]

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