Monday, February 27, 2017
Brian Keith May

12 Can’t Miss Hospital Marketing Predictions For 2014

Marketing Strategy

Due to the Affordable Care Act, healthcare in the United States changed dramatically, and this year it will be up to healthcare marketers to understand these changes and  adapt their marketing plans. The biggest changes we’ve seen so far are an increased emphasis on wellness programs, treatment for existing conditions, [...]

January 6, 2014 Brian May Healthcare Marketing, Social Media Advertising, Social Media Strategy 3

Why Are There So Few Healthcare Marketing Blogs?

Why Are There So Few Healthcare Marketing Blogs?

I use Feedly to follow about 20 different healthcare marketing blogs and probably about 100 sites overall that I track in different categories. As I looked through my list, more than half of the healthcare marketing blogs have not been updated in several months. Of the more recently updated blogs, it [...]

December 6, 2013 Brian May Healthcare Marketing Comments Off on Why Are There So Few Healthcare Marketing Blogs?

Will Google’s Second Attempt In Healthcare Succeed?

Will Google’s Second Attempt In Healthcare Succeed?

Google recently announced that they are getting back into healthcare through a new company they are funding named Calico. The press release states the new company will focus on health and well-being, in particular the challenge of aging and associated diseases. This is Google’s second attempt at entering the healthcare space [...]

September 24, 2013 Brian May Uncategorized Comments Off on Will Google’s Second Attempt In Healthcare Succeed?

Upcoming Fall 2013 Healthcare Marketing Conferences

Upcoming Fall 2013 Healthcare Marketing Conferences

Fall conference season is now upon us and there are several conferences between September and December that will provide tremendous opportunities for networking and learning best practice. My guess is that there is no need to attend them all because much of the information will be repeated, but attending one [...]

September 23, 2013 Brian May Business Development Comments Off on Upcoming Fall 2013 Healthcare Marketing Conferences

150 Blog Posts In 10 Weeks: Does Content Marketing Really Work?

150 Blog Posts In 10 Weeks: Does Content Marketing Really Work?

After reading 150 Posts in 50 Days on the Log My Calls Blog, I felt compelled that I need to do something similar for my site. I have read about intense content marketing projects like this before that have led to good results and this is just another example. Google [...]

September 20, 2013 Brian May Business Development, Small Business Marketing, Social Media Strategy Comments Off on 150 Blog Posts In 10 Weeks: Does Content Marketing Really Work?