Phone Consultation With Justin Brooke

On Tuesday nights, for the past several weeks I have been watching (more often listening while multi-tasking) a webinar of sorts on Ustream called the Twenty Minute Tackle that is hosted by Justin & Chaunna Brooke of Sitefling.com. As the names states, it is a twenty minute long show that usually runs over that covers different topics related to internet marketing and probably more important is the implementation of the techniques that are discussed and realistic results of what the actions will be. There are usually about 40-50 people viewing the show which is pretty good considering the show starts at 11:00 pm Eastern Standard Time.

As a part of the show, they always conduct a contest at the end of the show to give away different prizes. Some times it is software, or a book, or a learning system that they are no loner using. A few weeks ago the prize of the contest was an hour phone consultation with Justin. The contest is simple in that to enter all you have to do is guess a number between 1-100 at the end of the show and the person that is the closest wins. I guess 92 and the winning number was 87 (or vice versa) which made me the winner of the phone consultation. Chaunna worked with me through e-mail to get the call setup which was a bit of a challenge due to some things that Justin had in the works that required travel.

Since I really did not have any specific questions that I wanted answered, I was not sure how the call would go and since Justin does not know me, he did not really have a script for the call either, so we just covered some of the things that I was working on and he covered some of his and give me some ideas that I could implement. Justin seemed really cool and also seems to have tired of the over-hyped internet marketing world where people are selling crappy products and in many cases not providing great value for the money that people are spending. Justin has sold many of his sites lately and has started to focus more on offering services to clients than focusing on what can be the unethical world of people selling internet marketing techniques.

A few take aways from the call and some posts that I have liked from their site, www.sitefling.com over the past several months:

• PPC and SEO services are a gold mine when working with local businesses. Many do not have a clue about how to market themselves online and are willing to pay for help with these services.
• CPV(Cost Per View) advertising has been great for list building and it is still very possible to get clicks for 1 & 2 cents. Traffic does not convert as well as PPC traffic, but is so much cheaper that cost per conversion can be much lower. As with all internet marketing, a lot of testing is required. I also viewed Justin’s CPV Bully program with was very detailed and informative.
• Short reports are great for building lists and convert very well. Short reports are short informational products like whitepapers that require a person to enter their e-mail address to gain access to the information. An example of a short report that you might see is “30 ideas to help get your ex back.”  Lynn Terry of ClickNewz.com covers short reports in a lot of detail on her site.
• Outsourcing tasks to workers in the Philippines has been very effective in quality and costs. Justin says the benefits to using people in the Philippines versus other places is that that time difference is not as great as other places and the people he has used have been more consistent and reliable.
• I recently read Justin’s book, SEO Lies,  and it provided some great information about SEO and some of the myths that surround the industry. Much of the information I was already aware of, but some of the processes that he employs were interesting. A good book for well-grounded information about search engine optimization.
• A couple of posts from their site that I found very informative were “Free Traffic Is 100% Possible” and “21 Places To Buy more Traffic.“

Needless to say, the phone conversation went well and the price was unbeatable! The biggest takeaway from the call was something that applies to everything in life and Justin learned from his mentor Russel Brunson and that is to continue to do the small tasks repetitively. It is not about just hitting home runs, but hitting singles day after day so that you are ready to hit the home. The Twenty Minute Tackle is a good show and worth tuning into if you want to learn some internet marketing tips. You may even win a prize at the end.

Tagged as: Chaunna Brooke, Justin Brooke, Lynn Terry, Sitefling